We’re finally getting into World Cup marketing season, as Nike and Adidas are rolling out their big soccer campaigns for this summer’s main event. There will certainly be room and time to review said campaigns in detail; for now I’m just thankful that Nike has moved beyond the teaser trailer for their Joga TV thing. I had definitely hit my breaking point in re: “Mes Amis Footballeurs! Thees ees Eric Cantona!” on Fox Soccer Channel.
Though Nike has a bunch of these running right now (and they’re all pretty good), my favorite is definitely the Ronaldinho one, if only because you get to see what nine-year-old Ronaldinho looked like.
Also, nine-year-old Ronaldinho did not suck at soccer.
Link:
Joga Bonito [Nike Football Official Site]
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Copyright 2005-2006 F.C. Camena.
ca·me·na n. A tactical system of football/ soccer characterized by extreme fighting spirit, impassioned defense, opportunistic attacking, and a proclivity for profanity-laden orations regarding the competency and/ or partiality of match officials.
Dudes who are kind of crap at soccer but enjoy the TV shows, video games, and funny accents.
