A New Ballgame

World Cup hype is starting to build. We’ve all seen Nike’s Joga Bonito campaign featuring Wayne Rooney, Ronaldinho and Thierry Henry. Gatorade has taken a decidely different and refreshing approach to World Cup marketing — featuring the U.S. Men’s National Team in what is hopefully the first of many new ad spots:

I haven’t seen a more beautiful 30-seconds on TV in a long time. It almost brings a tear to the eye. Give us more Gatorade, please!!!

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