World Cup hype is starting to build. We’ve all seen Nike’s Joga Bonito campaign featuring Wayne Rooney, Ronaldinho and Thierry Henry. Gatorade has taken a decidely different and refreshing approach to World Cup marketing — featuring the U.S. Men’s National Team in what is hopefully the first of many new ad spots:
I haven’t seen a more beautiful 30-seconds on TV in a long time. It almost brings a tear to the eye. Give us more Gatorade, please!!!
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Copyright 2005-2006 F.C. Camena.
ca·me·na n. A tactical system of football/ soccer characterized by extreme fighting spirit, impassioned defense, opportunistic attacking, and a proclivity for profanity-laden orations regarding the competency and/ or partiality of match officials.
Dudes who are kind of crap at soccer but enjoy the TV shows, video games, and funny accents.
